The Durham Regional Police Service, Traffic Services Branch kicked off the Annual Provincial Fall Seatbelt Campaign Wednesday in Pickering. Officers were at Pickering High School to conduct random enforcement of seatbelt violations and showed student a rollover simulator. Motorists are reminded that during these two weeks, there will be an increase in directed patrols with officers using zero tolerance for related offences.
Over the next two weeks, police will be attending area high school parking lots during the lunch periods (11 a.m. – 1 p.m.) and educating drivers and passengers about the consequences of not wearing their seatbelts.
When a seatbelt infraction is observed, these student drivers and occupants will be stopped and educated about the Fall Seatbelt Campaign. This proactive traffic safety initiative allows our young people the opportunity to learn a life long lesson about proper seatbelt usage and share their experience with others following contact with police.
Using a seatbelt is the single most effective way to reduce the chance of injury or death in a collision.
The schedule of events is as follows:
Thursday October 2nd – Dunbarton High School
Monday October 6th – Brock High School
Tuesday October 7th – Clarington High School
Wednesday 8th – Uxbridge High School
Thursday October 9th – Port Perry High School
Twice a year, the Ministry of Transportation creates an opportunity to raise awareness about the importance of wearing seatbelts, child restraints and road user safety. The Provincial Fall Seatbelt Campaign is scheduled to run from Wednesday, October 1st through to Sunday, October 12, 2008.
This year's campaign theme is “The 95 Per Cent Challenge” – an effort to raise overall Ontario seatbelt use from 93.4 per cent to 95 per cent. A one per cent increase would save five lives
Traffic Collisions remain a leading cause of injury-related death in Ontario, estimated to exact a social cost of $9 billion every year. The DRPS and the Traffic Services Branch remind motorists to take the time to ensure that all occupants are safely buckled in.
seatbelt thumb (JPG file, 55.5K bytes)
Students watch the rollover simulator (JPG file, 375.1K bytes)
Sgt. Arnott speaks to students about seatbelt safety (JPG file, 351.9K bytes)