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  MADD Launches Project Red Ribbon

Nov 04, 2008 14:18 ET

Durham Regional Police, O.P.P., RCMP, Whitby Fire and Durham EMS were on hand to help Mothers Against Drunk Driving kick off their annual Red Ribbon campaign.

Project Red Ribbon was designed to raise awareness about the dangers of impaired driving, especially during the holiday season. By tying a ribbon on your vehicle’s antenna you are making a commitment to safe and sober driving.

Deputy Chief Chuck Mercier asked everyone to keep our roads safe this holiday season and to ensure your family and friends do the same. Members from DRP’s Traffic Services Branch were also on hand to answer any questions.

Melissa Langworth, President of MADD Durham, reminded everyone that drunk drivers kill four people and injure over 190 people everyday in Canada.

The red ribbons are available for any size of donation and are to be displayed on your vehicle's antenna. They are available at the front counters of all Divisions in Durham Region after November 11.

For more information about MADD, visit their website at:

Below are attached files.
madd thumb (JPG file, 48.4K bytes)
Ribbon cutting (JPG file, 293.6K bytes)
At the launch (JPG file, 298.1K bytes)