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  Street Racing Message Clear in PSA

Jul 08, 2009 14:10 ET

Durham Regional Police Service and the Durham Region Health Department partnered with the Durham Youth Road Safety Coalition to help create and distribute a public service announcement (PSA) on street racing entitled, “Take it to the Track”.

The 30-second PSA conveys the message that the street is not the place for racing. Produced and directed by Tricia Lee and featuring Durham Region residents, the segment shows young drivers racing on a track that quickly turns into a street race, ending in a fatal situation. Funds to develop the PSA came from the Ontario Trillium Foundation, the Laidlaw Foundation, the Ministry of Transportation and SunTV.

The PSA was recently shown at the Project ERASE (Eliminate Racing Activities on Streets Everywhere) – a collaborative awareness and enforcement campaign from 21 police services across Ontario – kick-off on April 30.

“Drivers who engage in racing, stunt driving and driving 50km/h over the speed limit face tough penalties,” said DRPS Constable Esther Rathwell, Traffic Safety Co-ordinator for 16 Division (Clarington). “If caught, police will automatically suspend your licence for seven days.”

The Durham Youth Road Safety Coalition includes the Durham Region Health Department, the Durham Regional Police Service, the Ontario Ministry of Transportation, the Head Injury Association of Durham Region, A Film Monkey Production and local racers.

Please click here to view the video.

Below are attached files.
Take it to the Track thumb (JPG file, 28.9K bytes)