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  MADD Durham Launches Red Ribbon Campaign

Nov 15, 2010 13:39 ET

Emergency service workers joined representatives from Mothers Against Drunk Driving (MADD) and the community Monday morning for the 11th Annual Project Red Ribbon campaign launch. Deputy Chief Sherry Whiteway was on hand as members of DRPS, OPP and RCMP gathered with regional officials and fire services at the Clarington Fire Hall in Bowmanville.

Project Red Ribbon is MADD’s signature public awareness campaign and runs throughout the holiday season when impaired driving is a dangerous concern. Residents are asked to visibly display a red ribbon on their vehicle to show support for sober driving and as a memorial to the victims of impaired driving.

President of MADD Durham Michele Crabb lost her brother to an impaired driver and says the ribbons serve as a visible message to drivers to stop impaired driving. She believes it’s possible to eliminate this devastating problem on our roads and encourages everyone to participate in the important campaign.

DRPS Deputy Chief Sherry Whiteway says over four million Canadians flew the red ribbon last year and that’s a tremendous tribute to MADD Canada’s efforts and dedication. “Impaired driving is a deliberate action that kills members of our families and our communities,” she says. “It’s a selfish crime that we can put an end to.” She reminds drivers that there are many options to get home when impaired and driving isn’t one of them. Officers in Durham are set to launch the 2010 Festive R.I.D.E. campaign November 17, 2010 and are reminding the community they will be out in full force on area roads this holiday season.

MADD Canada President Andrew Murie was also on hand for today’s presentation and thanked first responders for their dedication and commitment to eliminating impaired driving.

Every day, four Canadians are killed and 200 are injured as a result of impaired driving. MADD asks everyone to help change the meaning of “tie one on” by proudly displaying a red ribbon this holiday season. They are available at the front desk of all police stations.

Below are attached files.
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DRPS Cruiser Gets a Red RIbbon (JPG file, 177.2K bytes)
MADD Memorial Wall (JPG file, 188.8K bytes)