DRP and community partners gathered together to drive home the importance of roadway safety this holiday season.
The 2012/13 DRPS Festive R.I.D.E., the M.A.D.D. Durham Red Ribbon campaign and the Think and Drive campaign officially kicked off at Durham College to ensure motorists are educated about impaired and distracted driving.
Superintendent Kim Bulloch, Regional Chair Roger Anderson and other civic officials also lent their voice to the chorus, imploring people of all ages to make the right choices when driving and to have the road be the main focus.
“People have several choices when it comes to getting home at the end of the night,” said Acting R.I.D.E. Sergeant Todd Gribbons. “If you make the wrong one, we’ll be there to stop you.”
Michelle Crabb, President of M.A.D.D. Durham, hit the students with an emotional message. Her 20-year-old brother was killed when he and his best friend decided to get in a vehicle after they had been drinking. “You don’t want to pay the ultimate price for making one bad choice.”
Last year, DRP’s dedicated team of R.I.D.E. officers charged 155 motorists with drinking and driving offences and issued a warning and license suspension to 142 more.
The event also focused on texting and driving, wearing seatbelts and speeding. All of the above factors contribute to serious collisions and fatalities on our roadways every year.
This holiday season make the best choice for you, your family, friends and community. Buckle up, ignore your phone, watch your speed and above all else, don’t drink and drive.
ride thumb (JPG file, 24.7K bytes)
Supt. Bulloch educates students about making the best choices (JPG file, 111.2K bytes)
Officers answer questions from students after the launch (JPG file, 149.6K bytes)
Our 2012/2013 Festive RIDE team (JPG file, 153.8K bytes)