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  Keep Your Eyes on the Road

May 17, 2013 10:05 ET

With Canada Road Safety Week drawing to an end, Durham Regional Police are warning drivers about the hazards distracted driving can create with the release of the final video based on the “Big 4” killers on Canadian roads.

To view the video, click here.

With the advancement of technology in mobile phones, plus the increase in digital displays and entertainment systems in vehicles, drivers are dealing with more distractions than ever before.

Distracted driving has become such an issue that 85 per cent of Canadians now feel it is the most important road safety concern. It’s so common in fact, that one in three Canadian drivers now report that they have had to break or steer to avoid a crash as a result of distractions from within or outside their vehicle.

While talking or texting on phones is generally the first thing that comes to mind when defining distracted driving, it certainly isn’t limited to those actions only. Minding kids in the vehicle, talking to passengers, fiddling with the stereo, eating, grooming and reading billboards are all examples of various forms of distracted driving.

When involved in an accident, statistics show that distracted drivers are 50 per cent more likely to be killed or seriously injured compared to their attentive counterparts. In Durham Region, 11 per cent of life threatening personal-injury collisions can be connected to distracted driving.

Durham Regional Police are drawing attention to the “Big 4” killers as more than 50 per cent of serious collisions in Durham Region can be linked to one of the “Big 4.” Being responsible and conscious of road safety goes a long way in helping keep our roads safe for everyone. Respect the rules of the road, and make sure you arrive safely.

To view any of the "Big 4" videos, click here.

Additional information can be found on, our Facebook and YouTube, or by contacting Sgt. Glenn Cournyea of the Traffic Services Branch at 1-888-579-1520, ext. 5262.

Below are attached files.
Distracted Driving (JPG file, 29.3K bytes)