Distracted driving has surpassed impaired driving as the leading cause of motor vehicle collisions, and is a factor in approximately four million collisions in North America annually. In an effort to spread the word about the dangers of this habit, DRPS is supporting the 2016 Drive Safe! R.I.D.E. road safety campaign.
The campaign is organized by the Ontario Association of Chiefs of Police (OACP) and supported by police services across the province. It aims to remind motorists that they have a responsibility to give their full attention to driving safely every time they get behind the wheel. Distracted driving is just as dangerous as impaired driving.
Distracted driving is anything that takes a driver's attention away from the task at hand; it happens any time you take your eyes off the road, your hands off the wheel or your mind off what you're doing. Distracted driving can include eating, drinking, adjusting the radio or using a cellphone. Remember to either keep your phone out of arms reach at all times or, even better, turn it off while you're in your vehicle.
The 2016 Drive Safe! R.I.D.E. road safety campaign features a booklet with additional information about distracted driving in Ontario, as well as the risks associated with impaired driving (by alcohol or drugs) and stunt driving. The goal is to educate the public in order to change the perceptions and behaviours of drivers so that they can make safer choices when behind the wheel, making our communities safer for everyone to live, work and play.
For more information about the 2016 Drive Safe! R.I.D.E. campaign, download the campaign booklet or visit the OACP website at http://www.oacp.on.ca/.
And don't forget to Drive Safe!
OACP Drive Safe (JPG file, 271.1K bytes)